Lead Generation

Turn Interest into Actionable Leads

At Beacon Martech, we specialize in generating high-quality, actionable leads for your company. Our data-driven strategies ensure that you reach the right prospects at the right time, enabling your business to grow faster and close deals efficiently.

Our Lead Generation Services Include:

Email Campaigns

Asset Download Campaigns

• Offer value-driven resources like eBooks, case studies, and whitepapers in exchange for lead information.

• Generate warm leads actively seeking insights related to your solutions.

• Personalized email outreach to attract and nurture potential customers.

• Includes both single-touch and multi-touch drip campaigns to build trust over time.

• Use targeted landing pages and ads to capture contact details of high-intent prospects.

• Perfect for demo requests, free trials, or consultation leads.

Form-Fill Campaigns

BANT Qualified Leads

• Identify leads based on Budget, Authority, Need and Timeline to ensure high-potential opportunities.

• Perfect for delivering pre-validated leads to your sales team.

Sales Qualified Leads (SQLs)

• Leads that have been vetted for their readiness to buy and passed to your sales team for follow-ups.

• Derived from action like demo requests, pricing inquiries, or advanced product engagement.

Confirmed Call Back Leads (CCLs)

• Generate leads where prospects have explicitly shown interest and agreed to a callback.

• Ideal for initiating direct conversations with decision-makers.

Appointment Generation

• Book direct meetings with key decision-makers such as CTOs, CIOs, or IT Heads.

• Reduce time-to-conversion by giving your sales team access to warm prospects.

Account-Based Marketing (ABM)

• Deliver highly targeted and personalized campaigns focused on high-value accounts.

• Perfect for enterprise-level sales where precision and personalization matter most.

Key Aspects of Lead Generation

Objective:

• Convert interest into qualified, actionable leads such as SQLs (Sales Qualified Leads) and HQLs (Highly Qualified Leads).

• Focus is on delivering leads that are ready for a sales conversation.

Audience:

• Targeted decision-makers who are ready to engage or buy, ensuring your sales team focuses on high-potential opportunities.

Output:

• SQLs (Sales Qualified Leads)

• BANT Leads (Leads qualified based on Budget, Authority, Need, and Timeline).

• Confirmed Call Back Leads (CCLs)

• Appointments with decision-makers like CTOs, CIOs, or IT Heads.