Demand Generation

Create Awareness & Build Interest

Demand generation is the backbone of your marketing strategy. At Beacon Martech, we focus on creating and nurturing interest in your solutions by engaging your target audience at every stage of their buying journey. By building brand awareness and educating prospects, we ensure your business stays top-of-mind when they’re ready to buy.

Our Demand Generation Services Include:

Content Syndication

• Distribute your content (eBooks, whitepapers, blogs) across multiple channels to increase visibility and attract potential leads.

• Reach a broader audience and establish your brand as an industry thought leader.

• Utilize social media, webinars, SEO, and targeted ads to build awareness and engage prospects at the top of the funnel.

• The goal is to create trust and credibility for your company.

Awareness & Engagement Campaigns

Marketing Qualified Leads (MQLs)

• Generate leads who have shown interest in your content, such as eBook downloads, webinar attendance, or email engagement.

• MQLs are nurtured through campaigns to move them further down the funnel.

Account-Based Marketing (ABM)

(Also part of Lead Generation)

• Drive awareness and interest among decision-makers at high-value accounts targeted campaigns.

• Build long-term relationships with key prospects even before they're ready to convert.

Email Marketing

(Also part of Lead Generation)

• Use targeted email campaigns to educate customers, share valuable content, and establish your brand as a trusted industry leader.

• Send personalized emails that guide prospects through their journey and drive demand for your solutions.

Key Aspects of Demand Generation

Objective:

• Reach a broad audience through educational content and targeted campaigns, ensuring your brand is top-of-mind as prospects explore solutions.

• Forster credibility by delivering value through thought leadership, social proof, and consistent engagement, encouraging MQLs to move further down the sales funnel.

Audience:

• Broad audience at various stages of the buying journey, including early-stage prospects and those seeking information.

Output:

• MQLs (Marketing Qualified Leads)

• Increased audience engagement and education about your brand.

• Improved awareness and positioning as a trusted industry leader.